East Lansing Ice Cube, owned by Black Bear Sports Group, Inc.
is a multi-purpose sports facility located in East Lansing, Michigan. Opened in 1999, the over 90,000 square-foot facility includes 2 NHL-sized ice rinks. Additionally, the facility is home
to a number of on-site businesses including Perani’s Hockey World, Impact Sports Performance, The Studio, and East Lansing Snack Stand.  The ice rinks are complemented by meeting/party rooms that support a variety of corporate and community functions as well as group outings/field trips. The facility provides the community with various hockey and skate
programs, public skating, drop ins, leagues, trade shows, and private rentals.

Our sponsorship team can assist businesses of all shapes and sizes craft a targeted marketing plan that will not only create awareness for your  brand, but have a measurable impact on your business goals. For more information on marketing and partnership opportunities, contact us at sponsorships@blackbearsportsgroup.com